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Events Management, Second Edition: An Introduction

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Books : Other : English
 
Description
Contemporary events management is a diverse and challenging
field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the
student with all the practical skills and professional knowledge they need in order to succeed in the events industry.
It introduces every core functional area of events management, such as marketing, finance, project management, strategy,
operations, event design and human resources, in a vast array of different event settings from sport to political
events.

This new edition has been updated to include:

• New and updated content on
developments in technology, risk management and event volunteering.

• New and updated case studies that
include emerging economies.

• New industry voices by international practitioners.

Every
topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real
world of events management. Written by a team of authors with many years’ experience of working in the events
industry, Events Management: An Introduction is the essential course text for any events management
programme.

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